250+ brilliant examples of company values.
Company values are the cultural foundation of your business. They are the guiding principles that determine your customer experience, your employee culture and who the company is as a corporate citizen. Values create a clear vision for the company and a sense of belonging for your people.
More than this, well considered values create magnetism around your brand. They attract like-minded employees and your ideal customer. They underpin your whole operation, setting the expectation for employee behaviour and outlining what customers can expect.
Your values matter.
Here are more than 250 examples of values from brilliant brands to give you some inspiration as you design or refine yours to inspire your culture.
ABB
1. Courage
2. Care
3. Curiosity
4. Collaboration
Accenture
5. Stewardship
6. The best people
7. Client value creation
8. One global network
9. Respect for the individual
10. Integrity
Adidas
11. Performance
12. Passion
13. Integrity
14. Diversity
Adobe
15. Genuine.
16. Exceptional.
17. Innovative.
18. Involved.
Allianz
19. Entrepreneurship
20. Customer and market excellence
21. Trust
22. Collaborative leadership
Alphabet
22. Agility
23. Customer orientation
24. Integrity
25. Performance
Amazon
26. Customer obsession rather than competitor focus
27. Passion for invention
28. Commitment to operational excellence
29. Long-term thinking
American Express
30. Customer commitment
31. Quality
32. Integrity
33. Teamwork
34. Respect for people
35. Good citizenship
36. A will to win
37. Personal accountability
Atlassian
38. Open company, no bullshit
39. Build with heart and balance
40. Don’t #@!% the customer
41. Play, as a team
42. Be the change you seek
Barnes & Noble
43. Customer service
44. Quality
45. Empathy
46. Respect
47. Integrity
48. Responsibility
49. Teamwork
Bayer
50. Leadership
51. Integrity
52. Flexibility
53. Efficiency
Ben and Jerry’s
54. We strive to minimize our negative impact on the environment.
55. We strive to show a deep respect for human beings inside and
outside our company and for the communities in which they live.
56. We seek and support nonviolent ways to achieve peace and justice. We believe government resources are more productively used in meeting human needs than in building and maintaining weapons systems.
57. We strive to create economic opportunities for those who have been denied them and to advance new models of economic justice that are sustainable and replicable.
58. We support sustainable and safe methods of food production that reduce environmental degradation, maintain the productivity of the land over time, and support the economic viability of family farms and rural communities.
Bosch
59. Future and result focus
60. Responsibility and sustainability
61. Initiative and determination
62. Openness and trust
63. Fairness
64. Reliability, credibility, legality
65. Diversity
Canva
66. Be a force for good.
67. Empower others.
68. Pursue excellence.
69. Be a good human.
70. Valuing good communication.
71. Make complex things simple.
72. Set crazy big goals.
Coca-Cola
73. Leadership: the courage to shape a better future
74. Collaboration: leverage collective genius
75. Integrity: be real
76. Accountability: if it is to be, it’s up to me
77. Passion: committed in heart and mind
78. Diversity: as inclusive as our brands
79. Quality: what we do, we do well
Commonwealth Bank
80. Care
81. Courage
82. Commitment
Culture Amp
83. Have the courage to be vulnerable
84. Learn faster through feedback
85. Trust people to make decisions
86. Amplify others
Deloitte
87. Integrity
88. Outstanding value to markets & clients
89. Commitment to each other
90. Strength from cultural diversity
EY
91. People who demonstrate integrity, respect, teaming and inclusiveness
92. People with energy, enthusiasm and the courage to lead
93. People who build relationships based on doing the right thing
94. Focus on impact
95. Move fast
96. Be bold
97. Be open
98. Build social value
Four Seasons Hotels & Resorts
99. Connection
100. Craftsmanship
101. Character
Read more: Add here
Genentech
102. Passion means we use our drive and commitment to energize, engage and inspire others.
103. Courage means we are entrepreneurial and thus take risks, reach beyond boundaries and experiment.
104. Integrity means we are consistently open, honest, ethical and genuine.
105. Focus on the user and all else will follow.
106. It’s best to do one thing really, really well.
107. Fast is better than slow.
108. Democracy on the web works.
109. You don’t need to be at your desk to need an answer.
H&M
110. We believe in people
111. We are one team
112. Straightforward and open-minded
113. Keep it simple
114. Entrepreneurial spirit
115. Constant improvement
116. Cost-consciousness
The Honest Company
117. Create a culture of honesty
118. Make beauty
119. Outperform
120. Service matters
121. Sustain life
122. Be accessible
123. Pay it forward
124. Fun!
IBM
125. Dedication to every client’s success.
126. Innovation that matters—for our company and for the world.
127. Trust and personal responsibility in all relationships.
IKEA
128. Humbleness and willpower.
129. Leadership by example.
130. Daring to be different.
131. Togetherness and enthusiasm.
132. Cost-consciousness.
133. Constant desire for renewal.
134. Accept and delegate responsibility.
Kellogg’s
135. Integrity
136. Accountability
137. Passion
138. Humility
139. Simplicity
140. A focus on success
Macquarie Group
141. Opportunity
142. Accountability
143. Integrity
McKinsey and Company
144. Adhere to the highest professional standards
145. Improve our clients’ performance significantly
146. Create an unrivalled environment for exceptional people
Medtronic
147. Shape
148. Engage
149. Innovate
150. Achieve
nab
151. Excellence for customers
152. Grow together
153. Be respectful
154. Own it
Netflix
155. Judgement
156. Communication
157. Impact
158. Curiosity
159. Innovation
160. Courage
161. Passion
162. Honesty
163. Selflessness
Nike
164. It is our nature to innovate.
165. Nike is a company.
166. Nike is a brand.
167. Simplify and go.
168. The consumer decides.
169. Be a sponge.
170. Evolve immediately.
171. Do the right thing.
172. Master the fundamentals.
173. We are on the offense – always.
174. Remember the man. (the late Bill Bowerman, Nike co-founder)
Omnicom
175. Client first
176. Data led
177. People powered
Origin Energy
178. Work as one team, one origin
179. Be the customer champion
180. Care about our impact
181. Being accountable
182. Find a better way
Procter & Gamble
183. Integrity
184. Leadership
185. Ownership
186. Passion for winning
187. Trust
Qantas
188. Together
189. Genuine
190. Inventive
191. Optimistic
192. Experienced
QBE Insurance
193. We are customer-centred
194. We are technical experts
195. We are diverse
196. We are fast-paced
197. We are courageous
198. We are accountable
199. We are a team
Rackspace
200. Fanatical support in all we do.
201. Results first, substance over flash.
202. Committed to greatness
203. Full disclosure and transparency
204. Passion for our work
205. Treat fellow rackers like friends and family
Resmed
206. We are all leaders
207. We are team players
208. We are innovative
209. We are customer obsessed
210. We are inclusive
Singtel
211. Customer focus
212. Challenger spirit
213. Teamwork
214. Integrity
215. Personal excellence
Southwest Airlines
216. Work hard
217. Desire to be the best
218. Be courageous
219. Display urgency
220. Persevere
221. Innovate
222. Follow the golden rule
223. Adhere to the principles
224. Treat others with respect
225. Put others first
226. Be egalitarian
227. Demonstrate proactive customer service
228. Embrace the SWA family
229. Have fun
230. Don’t take yourself too seriously
231. Maintain perspective
232. Celebrate successes
233. Enjoy your work
234. Be a passionate team player
235. Safety and reliability
236. Friendly customer service
237. Low cost
Squarespace
238. Be your own customer
239. Empower individuals
240. Design is not a luxury
241. Good work takes time
242. Optimize towards ideals
243. Simplify
Starbucks
244. Creating a culture of warmth and belonging, where everyone is welcome.
245. Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
246. Being present, connecting with transparency, dignity and respect.
247. Delivering our very best in all we do, holding ourselves accountable for results.
Woolworths Group
248. A solid foundation
249. Led by our customers
250. Putting our people first
251. A relationship of trust
252. The freedom to speak up
253. Small suppliers
Yahoo!
254. Excellence
255. Innovation
256. Customer fixation
257. Teamwork
258. Community
Zappos
259. Deliver wow through service
260. Embrace and drive change
261. Create fun and a little weirdness
262. Be adventurous, creative, and open-minded
263. Pursue growth and learning
264. Build open and honest relationships with communication
265. Build a positive team and family spirit
266. Do more with less
267. Be passionate and determined
268. Be humble
Your company values define your company, culture and customer. They are like the connective tissue of the organisation. Define or refine yours so they feel authentic, honest and inspiring for your people, then find ways to regularly reinforce them. One of the best ways to do this is through your recognition program but however they are reiterated, your values will drive your success.
If you need help making them more than words on the wall, and embracing them as part of your culture, talk to us at hello@workpointsplay.com.
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