250+ brilliant examples of company values.

250+ examples of brilliant company values

Company values are the cultural foundation of your business. They are the guiding principles that determine your customer experience, your employee culture and who the company is as a corporate citizen. Values create a clear vision for the company and a sense of belonging for your people.

More than this, well considered values create magnetism around your brand. They attract like-minded employees and your ideal customer. They underpin your whole operation, setting the expectation for employee behaviour and outlining what customers can expect.


Your values matter.

Here are more than 250 examples of values from brilliant brands to give you some inspiration as you design or refine yours to inspire your culture.

ABB

1. Courage

2. Care

3. Curiosity

4. Collaboration

Accenture

5. Stewardship

6. The best people

7. Client value creation

8. One global network

9. Respect for the individual

10. Integrity


Adidas

11. Performance

12. Passion

13. Integrity

14. Diversity

Adobe

15. Genuine.

16. Exceptional.

17. Innovative.

18. Involved.


Allianz

19. Entrepreneurship

20. Customer and market excellence

21. Trust

22. Collaborative leadership

Alphabet

22. Agility

23. Customer orientation

24. Integrity

25. Performance

Amazon

26. Customer obsession rather than competitor focus

27. Passion for invention

28. Commitment to operational excellence

29. Long-term thinking

American Express

30. Customer commitment

31. Quality

32. Integrity

33. Teamwork

34. Respect for people

35. Good citizenship

36. A will to win

37. Personal accountability

Atlassian

38. Open company, no bullshit

39. Build with heart and balance

40. Don’t #@!% the customer

41. Play, as a team

42. Be the change you seek

Barnes & Noble

43. Customer service

44. Quality

45. Empathy

46. Respect

47. Integrity

48. Responsibility

49. Teamwork

Bayer

50. Leadership

51. Integrity

52. Flexibility

53. Efficiency

Ben and Jerry’s

54. We strive to minimize our negative impact on the environment.

55. We strive to show a deep respect for human beings inside and
outside our company and for the communities in which they live.

56. We seek and support nonviolent ways to achieve peace and justice. We believe government resources are more productively used in meeting human needs than in building and maintaining weapons systems.

57. We strive to create economic opportunities for those who have been denied them and to advance new models of economic justice that are sustainable and replicable.

58. We support sustainable and safe methods of food production that reduce environmental degradation, maintain the productivity of the land over time, and support the economic viability of family farms and rural communities.

Bosch

59. Future and result focus

60. Responsibility and sustainability

61. Initiative and determination

62. Openness and trust

63. Fairness

64. Reliability, credibility, legality

65. Diversity

Canva

66. Be a force for good.

67. Empower others.

68. Pursue excellence.

69. Be a good human.

70. Valuing good communication.

71. Make complex things simple.

72. Set crazy big goals.

Coca-Cola

73. Leadership: the courage to shape a better future

74. Collaboration: leverage collective genius

75. Integrity: be real

76. Accountability: if it is to be, it’s up to me

77. Passion: committed in heart and mind

78. Diversity: as inclusive as our brands

79. Quality: what we do, we do well

Commonwealth Bank

80. Care

81. Courage

82. Commitment

Culture Amp

83. Have the courage to be vulnerable

84. Learn faster through feedback

85. Trust people to make decisions

86. Amplify others

Deloitte

87. Integrity

88. Outstanding value to markets & clients

89. Commitment to each other

90. Strength from cultural diversity

EY

91. People who demonstrate integrity, respect, teaming and inclusiveness

92. People with energy, enthusiasm and the courage to lead

93. People who build relationships based on doing the right thing

Facebook

94. Focus on impact

95. Move fast

96. Be bold

97. Be open

98. Build social value

Four Seasons Hotels & Resorts

99. Connection

100. Craftsmanship

101. Character

Read more: Add here

Genentech

102. Passion means we use our drive and commitment to energize, engage and inspire others.

103. Courage means we are entrepreneurial and thus take risks, reach beyond boundaries and experiment.

104. Integrity means we are consistently open, honest, ethical and genuine.

Google

105. Focus on the user and all else will follow.

106. It’s best to do one thing really, really well.

107. Fast is better than slow.

108. Democracy on the web works.

109. You don’t need to be at your desk to need an answer.

H&M

110. We believe in people

111. We are one team

112. Straightforward and open-minded

113. Keep it simple

114. Entrepreneurial spirit

115. Constant improvement

116. Cost-consciousness

The Honest Company

117. Create a culture of honesty

118. Make beauty

119. Outperform

120. Service matters

121. Sustain life

122. Be accessible

123. Pay it forward

124. Fun!

IBM

125. Dedication to every client’s success.

126. Innovation that matters—for our company and for the world.

127. Trust and personal responsibility in all relationships.

IKEA

128. Humbleness and willpower.

129. Leadership by example.

130. Daring to be different.

131. Togetherness and enthusiasm.

132. Cost-consciousness.

133. Constant desire for renewal.

134. Accept and delegate responsibility.

Kellogg’s

135. Integrity

136. Accountability

137. Passion

138. Humility

139. Simplicity

140. A focus on success

Macquarie Group

141. Opportunity

142. Accountability

143. Integrity

McKinsey and Company

144. Adhere to the highest professional standards

145. Improve our clients’ performance significantly

146. Create an unrivalled environment for exceptional people

Medtronic

147. Shape

148. Engage

149. Innovate

150. Achieve

nab

151. Excellence for customers

152. Grow together

153. Be respectful

154. Own it

Netflix

155. Judgement

156. Communication

157. Impact

158. Curiosity

159. Innovation

160. Courage

161. Passion

162. Honesty

163. Selflessness

Nike

164. It is our nature to innovate.

165. Nike is a company.

166. Nike is a brand.

167. Simplify and go.

168. The consumer decides.

169. Be a sponge.

170. Evolve immediately.

171. Do the right thing.

172. Master the fundamentals.

173. We are on the offense – always.

174. Remember the man. (the late Bill Bowerman, Nike co-founder)

Omnicom

175. Client first

176. Data led

177. People powered

Origin Energy

178. Work as one team, one origin

179. Be the customer champion

180. Care about our impact

181. Being accountable

182. Find a better way

Procter & Gamble

183. Integrity

184. Leadership

185. Ownership

186. Passion for winning

187. Trust

Qantas

188. Together

189. Genuine

190. Inventive

191. Optimistic

192. Experienced

QBE Insurance

193. We are customer-centred

194. We are technical experts

195. We are diverse

196. We are fast-paced

197. We are courageous

198. We are accountable

199. We are a team

Rackspace

200. Fanatical support in all we do.

201. Results first, substance over flash.

202. Committed to greatness

203. Full disclosure and transparency

204. Passion for our work

205. Treat fellow rackers like friends and family

Resmed

206. We are all leaders

207. We are team players

208. We are innovative

209. We are customer obsessed

210. We are inclusive

Singtel

211. Customer focus

212. Challenger spirit

213. Teamwork

214. Integrity

215. Personal excellence

Southwest Airlines

216. Work hard

217. Desire to be the best

218. Be courageous

219. Display urgency

220. Persevere

221. Innovate

222. Follow the golden rule

223. Adhere to the principles

224. Treat others with respect

225. Put others first

226. Be egalitarian

227. Demonstrate proactive customer service

228. Embrace the SWA family

229. Have fun

230. Don’t take yourself too seriously

231. Maintain perspective

232. Celebrate successes

233. Enjoy your work

234. Be a passionate team player

235. Safety and reliability

236. Friendly customer service

237. Low cost

Squarespace

238. Be your own customer

239. Empower individuals

240. Design is not a luxury

241. Good work takes time

242. Optimize towards ideals

243. Simplify

Starbucks

244. Creating a culture of warmth and belonging, where everyone is welcome.

245. Acting with courage, challenging the status quo and finding new ways to grow our company and each other.

246. Being present, connecting with transparency, dignity and respect.

247. Delivering our very best in all we do, holding ourselves accountable for results.

Woolworths Group

248. A solid foundation

249. Led by our customers

250. Putting our people first

251. A relationship of trust

252. The freedom to speak up

253. Small suppliers

Yahoo!

254. Excellence

255. Innovation

256. Customer fixation

257. Teamwork

258. Community

Zappos

259. Deliver wow through service

260. Embrace and drive change

261. Create fun and a little weirdness

262. Be adventurous, creative, and open-minded

263. Pursue growth and learning

264. Build open and honest relationships with communication

265. Build a positive team and family spirit

266. Do more with less

267. Be passionate and determined

268. Be humble

Your company values define your company, culture and customer. They are like the connective tissue of the organisation. Define or refine yours so they feel authentic, honest and inspiring for your people, then find ways to regularly reinforce them. One of the best ways to do this is through your recognition program but however they are reiterated, your values will drive your success.


If you need help making them more than words on the wall, and embracing them as part of your culture, talk to us at hello@workpointsplay.com.

Stay up-to-date on Twitter @workpointsplay and LinkedIn workpointsplay.

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